DIGITAL MARKETING LEAD
STARTUP JOBS OZ
SYDNEY, NSW, 2000
Company Name: AcademyXi
Hello future Digital Marketing Lead
Hope you’re well. We’re looking forward to meeting you soon!
Founded in January 2016, Academy Xi is a Sydney based EduTech startup that recently received seed funding to grow its team and enter new markets, first across Australia and soon after into APAC. At Academy Xi we’re driven by a purpose to change the world through education; empowering the next generation of change-makers to harness their creativity using technology as a tool for transformational, experiential learning.
YOUR ROLE AT ACADEMY XI
Your role as Digital Marketing Lead is to drive our growth to the next level, with the opportunity to be known as the person who took Academy Xi from a Sydney Startup to a global learning hub. Depending on your experience, our plan is to guide you towards a Head of Growth role.
WHAT YOU’LL DO
Run and Manage Social Media Campaigns
Run PPC Campaigns
Run growth marketing experiments to drive sales of our products - both on and offline courses
Analyse and set up all aspects of the conversion funnel, identify the largest areas for improvement, and implement strategies to capitalise on these opportunities
Increasing website traffic
Drive leads and student acquisition
Driving content marketing campaigns
Increasing user engagement
Improve SEO/SEM of website
Implement robust user acquisition campaigns using all digital marketing channels as well as third-party technologies and platforms
Grow our email newsletter database
Understand and leverage data and products of high-scale platforms
Identify trends and insights and, in turn, optimise spend and performance based on the insights
Collaborate with internal teams to evaluate and optimise growth strategy
Evaluate emerging technologies and tools to implement into the growth strategy
Implement direct-response marketing best practices and design, execute and report
Data analytics and digital marketing experience, preferably with a startup
3-5 Years experience working in growth or digital marketing
Experience with Google Analytics, KissMetrics, Optimizely or other website optimisation and event-based analytics tools
Some experience with CRM’s like Salesforce, Hubspot or Close io
Experience with running Social Media campaigns
Experience implementing content marketing strategy
Track record of growing paid and organic traffic
A quick learner, self-motivated, ambitious, and detail-oriented
Confidence to operate in a quickly changing environment
Experience working with designers and developers to implement
Experience in setting up tracking funnels
Ahead of the curve with the latest and best practices in growth hacking and metrics of success
Experience in digital marketing tactics, including SEO, SEM, social media advertising, email marketing, online display media, etc.
Positive can-do attitude
Relentless drive towards growth
WE LOOK AFTER OUR OWN
Being a startup with a purpose and a grand, achievable vision, we believe in ensuring our best are healthy, wealthy and wise. To that end, we support your financial, physical and intellectual well being:
Share options in an exciting startup that plans to change the world
Free access to our growing roster courses
Phone bill covered
Good base salary
Bonus sales target remuneration
Play in our Virtual Reality Lab
Unlimited table tennis
Free beer, cider (after hours), tea and coffee
MORE ABOUT ACADEMY XI
We’re a growing Sydney Startup located in Surry Hills next to Central Station. We have an amazing passionate team and exciting joyful culture. We’re looking for someone who is passionately interested in changing the world through education and social entrepreneurship. We’re building our online, blended learning and remote learning platform, with vision to revolutionise education with Virtual Reality.
Academy Xi provides career transforming courses for individuals looking to expand their knowledge and custom training for teams in design and technology.
Structured on our three core pillars: Education (Academy Xi), Thought Leadership (XiThink) and Social Impact (XiAct) we support governments. companies and communities in entrepreneurship and positive social impact. We believe in empowering people with practical, actionable skills that will lead to improving life for others and ultimately change the world.
Our students, instructors and our growing team are our tribe. We’re a close family, building a culture of trust, passion and Xi-tement. We’re dedicated to attracting passionate people who live and breathe our vision.
See you in the future.
Our VR Program in the Australian
We won 3rd in Startup of Year 2016 - Startup Daily