SOCIAL MEDIA & DIGITAL MARKETING OFFICER
UNIVERSITY OF WOLLONGONG
WOLLONGONG, NSW, 2500
POSITION TYPE: Fixed term, Full Time Appointment (2 Years)
CLOSING: 11 December 2016
REF NO. 25946
The Social Media & Digital Marketing Officer is responsible for the production and implementation of digital communication and content marketing campaigns– all of which bring to life UOW's brand for its target audiences.
Taking direction from the Digital Marketing Coordinator, the Social Media & Digital Marketing Officer will:
Develop and implement search, social and display marketing campaigns;
Collaborate with team members and stakeholders to produce and implement content marketing campaigns;
Coordinate digital projects such as microsite development and campaign landing pages; and
Conduct regular analytics and tracking of UOW's campaigns and digital platforms to ensure they are meeting strategic goals and are having the desired impact.
Suitable applicants will have experience working within an organisation to develop and implement social and digital media campaigns that are part of an organisation's broader marketing communications strategy, and have demonstrated understanding and application of key marketing communications principles.